BodyArmor
BodyArmor
- Timeline: 8 Months
- Category: Marketing Site | Sports
- Techstack: AEM | React | GSAP
- Location: USA | Canada
- Year: 2025
Choose Better.
BodyArmor got acquired by Coca-Cola. That meant migrating everything to AEM, Coca-Cola's content management system. And they had a full rebrand happening at the same time. New look, new site, new backend.
We worked with WKNDHRS and Coca-Cola's dev team on this one. Eight months, US and Canada sites, tight deadlines throughout. We continue to support BodyArmor with ongoing development and maintenance.
We worked with WKNDHRS and Coca-Cola's dev team on this one. Eight months, US and Canada sites, tight deadlines throughout. We continue to support BodyArmor with ongoing development and maintenance.
The Challenges
New brand. New backend. Same tight deadlines.
BodyArmor had always operated like a challenger brand. Now they were part of Coca-Cola. The site needed to migrate to AEM without losing what made BodyArmor feel different. And the rebrand was happening at the same time. Everything had to come together.
The Solution
We took their brief and pushed it further.
The new site fully reflects the rebrand. Bold, athletic, confident. We worked with Coca-Cola's developers on the AEM integration, launched the US site, then built out the full Canada site with translations. Every page is optimized and built to scale.
The Results
Design: WKNDHRS
Development: Good Fella
Animation: Good Fella
Backend: Coca-Cola
Ongoing Support: Good Fella
Development: Good Fella
Animation: Good Fella
Backend: Coca-Cola
Ongoing Support: Good Fella
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